If you use the portal there is a handy link generator at the top. You just have too look at the item id and input it into the box. To find an item id you just hover over the item in your shop and look for id=### in the status bar of your browser (the bottom) here is a list of quest items http://www.neopets.com/~Quest_Items

To make the link you need to know this: The link should look like this: http://www.neopets.com/browseshop.phtml?owner=p45soa &buy_obj_info_id=12356&buy_cost_neopoints=99999&petpage The link has 4 different parts: http://www.neopets.com/browseshop.phtml?owner=p45soa &buy_obj_info_id=12356 &buy_cost_neopoints=99999 &petpage The first one contains your username at the end. The second one the item ID. The thirth one the item price (in an item directory it should always be 99999. More info later) The fourth part is just for your neomallers counter. This way your counter will tell you how many people got to your shop from your petpage. To get the item ID there are several ways. These ways are best explained on this website: http://items.jellyneo.net/?go=itemid Why the 3th part needs to be 99999, but is another number when you click on a link from the shopwiz? If you change the price of an item to a higher number, and someone clicks this link, the person who clicked the link will get an error message telling you the price has changed. If you change the price to a lower number, the player will be redirected to the item, just like it would when you won't change the price. So if you don't ever want an error message to appear when someone clicks your links in the itemdirectory; use 99999 in your link. :)