After asking around and checking my counter, i feel that maybe there not.. bellow is some of what i have found.. 1: in a week i get on average 9 hits from the mall banner, 300 from shop wiz, and 150 from advertising on neoboards (i use the &nb on the end of my neo signature link as i dont have a notice board add) 2: i worked out that each customer spends 11012Np each time they shop. took a guess that %30 of visitors from the mall may stop and buy, witch makes on average 30k sales a week from the mall.. 3:after running a few polls asking for mall banner feed back, on many different boards, i have found that most people ignore the banners, and a small amount will skip your shop all together, but fewer still will click and have a look.. Most people stick to the shop wiz and will sometimes stay and shop at a place were they have wized a bargain.. So does this mean if your not spending 4mill for a NB add and arn't shop size ridiculous that malls are no good? is there a factor I'm missing? am i in the wrong mall lol? thanks for reading my dribble!