Of course TX, always love here I wasnt trying to say with this thread that one side was right and the other was wrong. Its interesting actually. You figure it should be cut and dry that most people would have a similar enough experience to say the same thing, however theres people clearly on each side. There no universal answer it seems Of course I believe you that your experience with 4mils has yielded you good profit, but I also believe Dmitri / X-mart and Kara / Les Boutique that posted here saying they were bad for their malls. The thing that confuses me is why is boardwalk the exception to profit while others dont. You could look at it the other way that X-Mart and Les Boutiques are the exception, however this would mean anyway that any other main market mall that wants to post a 4mil ad should profit. I dont think that angle is as plausible so im inclined to think that those who do profit are the exception. Im not sure what the X-Factor is. My speculation is that many hardworking main market mallers that fairly price things on the wiz get enough traffic to cover an ad if it isnt placed. So when it is placed, the extra sales seem like a huge bonus, but if you could trace each NB Ad hit to its respective sale or lack of and disregard any other traffic for the purpose of covering the cost of an NB costing 350k+, I think things wouldnt be so clear. Obviously I think this could answer some cases, but not all. Other people just have good categories etc. Overall the general opinion wasnt favorable enough to assure me I would profit.